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How To Make $30,000 With Your Music Before Year's End.
By
Kenny Love
As an
independent musician and/or recording artist, if you did *NOT* earn $30,000 (or
more) with your music alone last year, let's jump right in and get you started
with doing so this year. Again, bear in mind that the main necessary ingredient
is "consistency" of every aspect, and on a weekly basis.
Remember! This is a worst-case scenario,
in regard to what you should be able to
easily earn within each aspect, and you are very likely to earn much more. The
"lead generator(s)" in each aspect reflects the various resources
that you will use to obtain results in these areas. So, here is the financial
mathematical layout.
[---GIG EARNINGS---]
Practically any band should be able to market and promote itself well
enough to obtain, at least, one gig per week, whether the band is based in a
metropolitan or rural setting, and whether it performs on a fulltime or
part-time basis. So, in our worst-case scenario, let's look at getting one gig
per week: 1 Gig X 1 Week @ $300 X 4 weeks = $1,200 per month.
Lead Generators:
- Contacting venue
managers and bookers directly
- Signing on with
an area booking agent
- Placing low-cost
ads in your area weekly newspapers
- Contacting area
performance theatres
- Host your own
gig at an area hall or theatre
- Contacting high
schools for performances
- Contacting
college student activities offices for performances
- Low-cost college
newspaper ads for possible gigs
- Low-cost college
radio ads for possible gigs
- Yourwebsite calendar gig notices/tours
Note: Provide your media kit and
business card to prospective clients.
[---GIG CD SALES---]
As you
are already aware, most gig employers will allow you to sell your music during
performances. So, in our worst case scenario, let's look at getting sales
during gigs, with a minimum of 100 people at each gig, and with 10% (10 sales)
of the crowd who, after witnessing your mind-blowing spectacular performance,
suddenly realize that life is not worth living, and they simply cannot go on
unless they own a copy of your CD: 10 sales X $10.00 (per CD) X 4 weeks = $400
per month Our monthly sub-total is now $1,600.
Lead Generator:
- Your incredible stage performance that left them mesmerized.
- Your website for additional sales
- Contacting venue
managers and bookers directly
[---TEACHING---]
Right now, in your own area, there
are innumerable people who would like to learn to play your instrument, or be
able to sing as half as well as you. So, why not teach them how to do so while
earning a bit of income doing it as well? So, in our worst case scenario, let's
say you teach only one day each week, with only two students, at one hour each,
while charging $10 per student, per lesson: 1 day X 2 students X $10.00 (per
student) X 4 weeks = $80 per month Our monthly sub-total is now $1,680 Note: If
you decide to devote an entire day of the week to teaching, say 8 students/8
hours, your income increases to $80 per day/$320 per month. You can also
consider contacting area community colleges that will likely be receptive to
your classes within their "Continuing Education" program, which can
even pay a bit more money. And, if time allows, why not get the best of both
worlds, so to speak, by teaching both independently, as well as within the
college system?
- Placing
low-cost ads in your area weekly newspapers
- Contacting high schools to post notices/fliers
- Low-cost college newspaper ads
- Low-cost college radio ads
- News releases to area radio and print paper
- Feature interviews on area radio and in newspapers
- Your website with your class notices
Note: Provide your credentials to student
prospects in the forms of a resume and/or portfolio.
[---ONLINE SALES---]
Just a few noted sites include: CD Baby (http://www.cdbaby.com)
The Orchard ( http://www.theorchard.com ) Amazon.com (http://www.amazon.com ) New Artist Direct
(http://www.newartistdirect.com
) With fairly decent online promotion, at the least, you ought to be able to
realize an average of 3 sales per week from each of these sites. While all may
not produce those 3 sales individually each week, some of them are likely to
produce more than 3 sales, dependent upon your promotional efforts, of which
should still average out to 3 sales each. However and again, let's review a
worst-case scenario: 4 sites X 3 sales each X $7.00 = $84 X 4 weeks = $336. Our
monthly sub-total is now $2,016.
Lead Generators:
- Peripheralonline sales from gig audiences
- Low-cost ads in area weekly newspapers
- Low-cost college newspaper ads
- Low-cost college radio ads
- Internet marketing and promotion on music message boards, music forums, and within
discussion list signature files
- News releases to area radio and print papers
- Feature interviews on area radio and newspapers
- Your website sales
[---WEDDINGS---]
Though
weddings occur within every month of the year, the biggest and most traditional
month for weddings is June. And, right now, in your own area, there are quite a
few being planned for this summer. Weddings are one of the most lucrative
income generators for musicians, because families generally are very liberal in
spending on them, and go all out, so to speak, for this special day for their
daughters. So, in our worst case scenario, let's say you can get, at least, one
wedding gig per month, at $1,000 per gig (more wedding gig opportunities are
likely during summer months especially): $1,000 X 9 months = $9,000 Our monthly
sub-total is now $3,016.
Lead Generators:
- Caterers& Catering Services
- Placing low-cost ads in your
area weekly newspapers
- Your website notices of your
availability for weddings
- Providing your business card to area upscale restaurants
that cater wedding receptions and banquets
- Your business card left with flower shops
- Your business card left with jewelry stores
- Your business card left with bridal shops
- Your business card left with tuxedo shops
- Your business card left with bridal services
Note:You should also provide your business card to
wedding attendants who inquire about your services for upcoming functions that
they may be hosting in the future.
[---WEDDING CD SALES---]
You
may also be able to sell your CD at weddings, however, ASK FIRST when
coordinating your performance arrangements. Attendants usually interact with
the band, as it is a happy occasion. If you are allowed to sell your recordings
at weddings, you should do so passively by having your CDs placed near the
performance area in a conspicuous position. However, I would not "hard
sell" (repeatedly mention) the CD from the stage, unless of course, a
wedding coordinator decides to do so, or states that you may do so. So, in our
worst-case scenario, let's say, at least, 100 people attend each wedding (more
are likely to attend many weddings), with 10% of them purchasing your CD: 10
sales X $10.00 (per CD) X 1 month = $100. Our monthly sub-total is now $3,116.
Lead Generator:
- Your performance
- Your website notice
[---RETAIL STORE CONSIGNMENT SALES---]
Since stores won't be laying out cash in advance for your music, you
should have very little problem consigning your music to retailers. A word of
advice is for you to not consign more than five copies per store, per 30-day
period, at any time. Limiting copies to stores will allow for sufficient time
in your product moving off retailer shelves. Consider getting your product
consigned with, at least, five area retailers. However, if there are not enough
music stores in your area, consider consigning it with other retailers such as;
bookstores, flower shops, jewellery stores, and any other such retailer that
gets quite a bit of traffic and might be interested in carrying your music. You
will, generally, be required to present retailers with your own consignment
form, and I have created one that you can freely download and customize for
your own use at: http://www.MuBiz.com/CnsnmtFrm.html Just be sure to duplicate
it so that both you and the retailer have copies. So, in our worst-case
scenario, let's look at your area retail possibilities: 5 Stores X 5 copies X
$8 (your take) = $200 per month. Our monthly sub-total is now $3,316.
Lead
Generators:
- Low-cost classified or display ads in area newspapers
- Low-cost radio ads
- Low-cost cable television ads
- News releases to all forms of media
- Feature interviews at local television,
radio stations and print media
- Music reviews in your area print media
- Your website listing area stores carrying your music
Note: Provide your media kit and
business card to retailers in order to further influence their decision in
consigning your product
[---PRODUCTION---]
Did
you produce your own CD? If you did, and if people are raving about how great
it is, why not consider producing other area bands as well for some extra cash?
Between now and the end of this year, you should be able to produce, at least,
two acts for, at least, a $1,000 fee each.
Lead
Generators:
- Word of mouth and fellow musicians you know
- Placing low-cost ads in your area weekly newspapers
- Low-cost college newspaper ads
- Low-cost college radio ads
- Your website notice of your production skills
- Fliers in music instrument stores
Note: Provide your
media kit and business card to contacts. As our monthly sub-total is $3,316,
providing a grand sub-total of $29,844, when you add on your $2,000 production
fees for both bands that you produce, your minimum grand year-end total comes
to $31,844. As I stated at the beginning of this article, each of these aspects
contain 'bare bones' minimum figures in respect to what your earning potential
is within them. * Special Note: In each
of these areas, it is very likely that you will experience repeat business, as
well as word of mouth promotion, which will further add to your annual income
this year, thus, creating the potential for doubling or even tripling your
income. Kenny Love is president of http://www.mubiz.com,
a radio promotion and media publicity firm that also provides business and
career services to musicians. Article Source: http://EzinArticles.com
Article Source:http://www.EzineArticles.com
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